LumiraDx at NHS Innovation Expo wins Silver at the World Exhibition Stand Awards 2020
We are delighted to announce that we have been awarded Silver in the ‘Best Stand at a Healthcare Event’ category in the World Exhibition Stand Awards 2020 in partnership with our agency Freeman EMEA.
The World Exhibition Stand Awards celebrate the world’s best stand design and experience from shows all around the world. Our agency partner Freeman EMEA, who design, create, build and deliver our bespoke large-scale stands in different countries around the world, chose to enter our LumiraDx stand from the NHS Innovation Expo 2019 into the Best Stand at a Healthcare Event category.
We worked closely with Freeman’s creative studio throughout the design process, to create layout plan options, concept sketches and innovative ways to showcase our Diagnostic Platform and Diagnostic-Led Care software. The whole stand design, with its soft curves and defined lines, reflected the design and operative principles of the LumiraDx Platform, while also being attractive, eye-catching and welcoming to visitors and delegates. The whole stand changed colour in time with the colour tones of the main built-in large-screen video wall which displayed our video presentation of the Platform. This was achieved with ground-breaking innovation – using pixel-mapping to correlate to elements of the video by pinpointing to pixels which then controlled the stand lighting and LED. The stand also included a number of our bespoke-built demonstration plinths, which are a key element of our stand designs, in order to showcase the Platform, Connect Hub and Connect Manager as a fully integrated offering and facilitate product demonstrations and discussions. The open island-stand shape and walk-through nature of the design further encouraged and welcomed delegates to our stand for full visitor engagement. Visitors at the Expo were wowed by the visuals and impressed by an outstanding and informative stand experience.
Rajvi Patel, Head of Team & Creative Lead at Freeman EMEA said:
"I loved collaborating with the LumiraDx in-house creative team to truly align their brand with our creative ideas. Playing with innovative technology for the LED activation was exciting. The AV element was a major consideration and we were keen to ensure that LumiraDx really stood out from the crowd."
David Walton, Chief Commercial Officer at LumiraDx added:
"We are thrilled to have gained Silver for our NHS Innovation Expo 2019 stand in the World Stand Exhibition Awards. The stand really stood out and showcased our new, innovative LumiraDx Platform and fully integrated connectivity to the delegates and visitors at the show. Freeman fully delivered on the stand’s design and functionality and we were really pleased with the result!"