Digital Communications and Social Media Strategy Manager

Location

Remote, East Coast, US

Job Type

Company Overview

LumiraDx is a medical technology company developing, manufacturing and marketing smart connected diagnostics and diagnostic-led care solutions. Founded in 2014 by entrepreneurs with a successful track record in building and scaling medical diagnostics and health IT businesses, the company has major operations in the UK and the USA, and is supported by a global sales network, LumiraDx is a high growth organisation. We have recently launched the innovative LumiraDx Platform, and are looking for proactive, experienced, focused and enthusiastic individuals who can make a significant contribution to the continued growth and success of our dynamic and forward-looking company.

Role & Responsibilities

Digital Communications & Social Media Strategy Manager

REMOTE - This role will be remote based within East Coast, USA

The Opportunity

The Digital Communications & Social Media Strategy Manager will be an important part of the platform strategy team, overseeing both the strategy and the creation of LumriaDx’s digital content across social media and other digital platforms. Essential to this role will be a firm understanding of analytics, including social media, SEO, and digital ad campaigns.

Reporting to the VP of Communications, this role will oversee the strategy driving company’s online presence across digital platforms, including social media, email campaigns, and external online sponsorships.  The role will be charged with leveraging digital insights and analytics in building upon LumiraDx’s current online presence, aimed at trade/healthcare industry while also helping to navigate the company’s consumer and investor online presence.

The Role

  • Digital Analytics
    • Closely guiding and owning all digital analytics, resulting in recommendations on strategy for social, website, and other digital content
  • Social Media:
    • Creating impactful social media strategies including both paid and organic
    • Managing social media content calendar and partnering with Marketing Operations/Communications in content creation
    • Collaborating with design team on creative concepts for imagery, videos and other assets to be used in diverse social campaigns
    • Identifying external social accounts to interact with and follow to further grow market presence and promote organizational mission
  • Email Campaigns
    • Partnering with the Marketing Operations team, providing strategy and content for effective drip campaigns
  • Brand Awareness:
    • Identifying sponsored and organic digital content opportunities to help drive brand awareness
    • Monitoring LumiraDx’s mentions across social as well as online listings and other websites – ensuring descriptions are accurate, up-to-date and ensuring positive market presence

Required Experience

About You

We are looking for a highly motivated, creative individual with exceptional attention to detail, high level of skills in problem solving and a can-do attitude, along with the following experience:

  • Bachelor’s degree in communications, marketing, or related field
  • Experience in a medical device, pharmaceuticals, or another healthcare related industry
  • Demonstrated success creating both Organic and Paid Social Media campaigns
  • SEO understanding
  • Content creation
  • CRM / Marketing Automation tool  
  • Google Analytics

 

For further information and to apply for this role, please click APPLY

APPLY

Thank you for your interest. If you're successful in your application, you may be subject to all or some of the LumiraDx standard pre-employment checks. This includes employment references; Criminal records data checks which are processed as part of our recruitment process for employment or continued employment to comply with legal and regulatory obligations to which the company is subject. LumiraDx place a high level of importance on its responsibilities for information security and privacy and have put in place an information security management system to ensure that the company and its staff maintain the highest standards with respect to data protection and information security.