LumiraDx Privacy Notice
Your personal information
The web site (the 'Site') you have entered is operated by or on behalf of LumiraDx ('LumiraDx' or 'Company'), which is the data controller of any data for purposes of applicable data regulations. The protection of your personal information is important to us. We respect your privacy and want you to understand what we do with the information we hold about you or the persons you collect data from.
This Privacy Notice
This privacy notice explains the purposes for which LumiraDx will collect, hold and use your personal data. It also explains your rights under EU and UK data protection laws to access your data or seek to have it rectified or deleted.
LumiraDx operates a global Data Protection Policy which takes into account data protection legislation and regulations in all the markets in which the business operates. The framework we uphold is based on UK and EU GDPR principles and is adapted to comply with local legislation where these apply.
Personal information we collect
We may collect the following types of personal information from you when you use LumiraDx products or services.
For all of the above, LumiraDx is acting as the Data Controller and we manage the personal data you provide to fulfil our contract with you, with your consent or where we have a legitimate interest to do so. You are not required to provide any of the personal information described above to us, however, if you do not do so, you may not be able to use our products and services, or the functionality of our products may be reduced.
What we use your personal information for
We may anonymise and aggregate any of the personal information we hold (so that it does not directly identify you). We may use anonymised and aggregated information for purposes that include testing our IT systems, research, data analysis, improving our site, apps and products, and developing new products and services.
Sources we collect your personal information from
We will collect personal information from a number of sources. These include the following:
Who we share your personal information with
We share personal information with the following parties:
We do not disclose personal information to anyone else except as set out above. We may provide third parties with aggregate statistical information and analytics about users of our products and services, but we will make sure no one can be identified from this information before we disclose it.
In accordance with the marketing preferences you set when creating your account or that you set with us at a later date, we may contact you by email, push notification, text, mail or phone with information about products and services we believe you may be interested in.
If you tell us not to email, send push notifications, text, mail or phone you with direct marketing information we won’t contact you in that way.
You can let us know at any time that you do not wish to receive marketing messages by sending an email to us at firstname.lastname@example.org or contacting the customer service team by phone or by webchat.
You can also unsubscribe from our marketing emails by clicking on the unsubscribe link in the emails we send to you.
Advertising on other websites and apps
We work with our advertising agencies to show you advertising about our products and services on websites or apps that you visit, at a time and in manner that we feel is relevant to you. To do this, our advertising agencies use anonymised information about the websites, apps, social media content and ads you interact with or view when connected to the Internet, to make sure the advertising you see is more relevant to you.
The techniques our advertising agencies use (to determine what advertising to show you), recognise the device you are using but are not aimed at you as a named individual. Typically, cookies and similar technologies are used to target this type of advertising. You can find out more about cookies and how to manage their use by reading our cookie section below.
The LumiraDx app will send service notifications directly to your smartphone or device through the app when we have something important or interesting to make you aware of, or when you have asked to be notified about certain events relating to your LumiraDx products.
Depending on the preferences you set, you may also receive these notifications by text message or email.
You can turn off service notifications at any time through the app, your smartphone system settings, or your online account.
In addition, LumiraDx is constantly trying to improve how we promote the Site. To help LumiraDx do this, the Company may measure the effectiveness of LumiraDx’s web presence by determining when you accessed the Site, and what you clicked on within the Site. Site measurement statistics may be used to personalise your web site experience, as well to evaluate - anonymously and in the aggregate - statistics about usage of the Site.
Information about your computer, such as your IP address (a number assigned to your computer whenever you surf the Internet), the type of Internet browser you are using and the type of operating system you are using may also be collected and linked to your Personal Information. This is to ensure that the Site presents the best web experience for visitors, and that they are effective information resources.
Some of the pages you visit may also collect information through the use of pixel tags (also called clear gifs) that may be shared with third parties that directly support LumiraDx’s promotional activities and web site development. For example, web site usage information about visitors to the Site may be shared with our third-party advertising agency in order to better target Internet banner advertisements on the Site. The information collected through the use of these pixel tags is not, however, personally identifiable, although it could be linked to Personal Information.
Transferring your personal information internationally
The personal information we collect may be transferred to and stored in countries outside of the European Union or the UK. Some of these jurisdictions require different levels of protection in respect of personal information and, in certain instances, the laws in those countries may be less protective than the jurisdiction you are typically resident in.
How long do we keep personal information
We will keep your personal information for a period determined by national guidelines and regulatory requirements.
Your rights in relation to your personal information
You have the following rights in relation to your personal information:
To exercise any of the above rights, or if you have any questions relating to your rights, please contact us by using the details set out in the ‘Contacting us’ section below or via email@example.com
If you are unhappy with the way we are using your personal information you can also complain to the UK Information Commissioner’s Office or your local data protection regulator. We are here to help and encourage you to contact us to resolve your complaint first.
Protection of Children and Minors under Eighteen (18)
LumiraDx does not knowingly collect or use any personal information provided by children or minors under the age of eighteen (18). If you are a parent and become aware that a child or minor under the age of eighteen (18) has provided LumiraDx with Personal Information, please contact us. (See 'Contacting us' below). IF YOU ARE A CHILD OR A MINOR UNDER THE AGE OF EIGHTEEN (18), PLEASE DO NOT PROVIDE LumiraDx WITH ANY PERSONAL INFORMATION.
Changes to this notice
We may update this privacy notice from time to time. When we change this notice in a material way, we will update the version date at the bottom of this page. For significant changes to this notice we will try to give you reasonable notice unless we are prevented from doing so. Where required by law we will seek your consent to changes in the way we use your personal information.
In the event of any query or complaint in connection with the information we hold about you, please email us at: firstname.lastname@example.org
20 March 2023